Posted: February 2017
Myth 2: "Anyone can stick the Fairtrade badge on their product and claim it's ethical" The idea that companies just slap the FAIRTRADE Mark on their products willy-nilly when they want to claim ethical credentials just doesn't hold up. The Mark is a registered certification label for products sourced from producers in developing countries. Products that display it must meet Fairtrade Standards, set by Fairtrade International. These Standards apply to both producers (the farmers and workers) and traders (suppliers to the shop you buy from) and are agreed through research and consultation with Fairtrade stakeholders, including farmers' and workers' organisations, traders, independent experts and national Fairtrade organisations such as the Fairtrade Foundation in the UK. If a company wants to get one of their products certified (and hence have the FAIRTRADE Mark displayed on their packaging) they have to first ensure that it meets all of the above Standards. Any company 'just slapping the Fairtrade badge on their product' without meeting the above standards for that product would be investigated and could even open themselves up to legal action.
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