Whilst Fairtrade guarantees a better deal for Third World producers, there continue to be some misconceptions. During and leading up to Fairtrade Fortnight (27 February – 12 March), Patrick Say of the Fairtrade Foundation will help us to sort fact from fiction.
We start with Myth 1 – 'Fairtrade products are more expensive'
Are they though? The range of Fairtrade products is now huge, with over 5,000 Fairtrade certified products for sale in the UK, many of them supermarket own-label or inexpensive mainstream brands. Long gone are the days of Fairtrade products being the obscure and expensive preserve of 'yogurt eating vicars'.
All major supermarkets now have Fairtrade own-label tea and coffee ranges – Taste the Difference, Essential, Co-op 99 tea, Finest and Sainsbury's iconic Red Label tea – just 90p for a box of 80 teabags. Three of the UK's top five favourite chocolates – Cadbury Dairy Milk, Mars, and Maltesers are Fairtrade, along with 100% of bananas in Sainsbury's, Co-op and Waitrose. All the tea and coffee at high street giants Greggs is Fairtrade and they are currently trialling Fairtrade bananas in 350 outlets. Those looking for a bargain will also note that discounters Lidl are selling Fairtrade roses. With more supermarkets and mainstream brands than ever selling Fairtrade, can you really afford to keep saying it's more expensive?