Fairtrade Fortnight

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The slogan for the Fairtrade Fortnight (29 February to 13 March) is: Sit down for breakfast, stand up for farmers! As Martin Luther King famously said, 'before you finish eating breakfast in the morning, you've depended on more than half the world'. Despite our dependence on farmers and workers for the foods, drinks and products that we love, about 795 million people are undernourished globally. Many are unaware that the people who grow some of our food can't always feed their own families with an effective diet. By using Fairtrade products as part of our breakfast and other meals we can support farmers and workers to put food on the table to help physical and mental development of their families.

So what Fairtrade products could you consider for breakfast? -Bananas-Coffee- Dried Fruit- Fresh Fruit — Honey- Juices — Nuts/Oil. Seeds/Oil — Quinoa (can be used in or as porridge) — Rice (in a Kedgeree) — Spices- Sugar- Tea. Some items, such Muesli, are already prepared for you. Also, remember that some UK milk is now sold on the basis the farmer gets a proper price for the product.

How much might your Fairtrade breakfast benefit the producer? Whatever the price of the product on the shelf, the FAIRTRADE Mark ensures that the producers have received what is agreed as a fairer price, as well as the Fairtrade premium to invest in the future of their communities. The Fairtrade price applies at the point where the producer organisation sells to the next person in the supply chain
(usually an exporter or importer). It is not calculated as a proportion of the final retail price, which is negotiated between the product manufacturer and the retailer. Therefore regardless of what you pay, the producer is assured a fair price plus a premium, the difference is shared by the others involved in the supply and distribution chain. What can you do?

Try to buy and Buy to try FAIRTRADE Products. (Watch out for the FAIRTRADE symbol) Ask others if they use FAIRTRADE products and if they will give you a portion to try. In addition to a taste good experience you should also be entitled to have a feel good experience knowing that your breakfast habit is doing more good than just to you. If you wish to explore more visit www.Fairtrade.org.uk

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